François Colbert: Marketing And Consumer Behaviour in the Arts

On Friday, 16th of February at 10:00 (A402) Cultural Masters have a pleasure of hosting one of the top scholars in the field of arts marketing - professor Francois Colbert (HEC Montréal). He will analyse the main characteristics of marketing in the arts and examine a certain number of behaviours of consumers together with their influence on the reality of arts organizations.

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François Colbert is among top scholars in arts marketing in the world having published close to 200 works and being one of the most cited author in his discipline. He is a professor of marketing and holder of the Carmelle and Rémi Marcoux Chair in Arts Management at HEC Montréal and UNESCO Chair in Cultural Management. He currently is coordinator of the joint Master of Management in International Arts Management (HEC, SMU, Bocconi), Head of the field Marketing and Management of Arts and Cultural Industries at the PhD program, Founding Editor and Editor-in- Chief of the International Journal of Arts Management, published by the Chair in Arts Management. He also is member of the Editorial Board of City, Culture and Society (an Elsevier publication).